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The distinctive opinion and experience of Nielsen panelists enriches our view of the marketplace and ensures that our research accurately reflects consumers' shopping and media habits.

For more than 50 years, Nielsen has been collecting and reporting on purchasing and media information. We offer consumers a range of opportunities to provide feedback about their shopping and media consumption. You may be invited to join an ongoing panel or participate in a survey, and we encourage you to do so.

Our analysis and insights help to inform the decision-making process of brands and content providers as well as the research activities of universities and industry standards bodies. Your participation is important to these organizations and their role as influencers and drivers of the consumer experience.

We value your contribution and we value your privacy. Your personally identifiable information will NEVER be used by Nielsen to advertise, promote or market third-party goods or services to you. We will not license, publish or sell any information collected from you that can be tied to an individual user such as your name, email address, postal address, etc. Learn more about Nielsen's Privacy Policy.


Frequently Asked Questions:


Nielsen Process:

How do I become a member of the Nielsen sample?

Strictly through chance. We cannot ask every home to participate, so we carefully select a sample of homes in your community to represent the entire TV audience. To be statistically accurate, it is essential that our samples be randomly selected. Every household in the U.S. has a chance of being selected, no matter where it is located.


I work in the TV industry (at a TV station, TV network, radio station, radio network, a cable TV company or a satellite provider). Can I still be part of the survey if Nielsen contacts me?

No, unfortunately not. We are sorry, but our guidelines prohibit us from including homes where a household member is employed by, or is a principal owner in the television or media industry.



To complete a diary:

I received a letter or postcard from Nielsen. Is this legitimate?

We do send letters and postcards to potential participants from our production facility in Florida. It is our way of introducing ourselves, in hopes that you will fill out the television diary soon to come.


I received a large envelope from Nielsen. Is this legitimate?

Yes, every year we mail over one million paper diaries to randomly selected sample households across the U.S. in both First Class and Priority Mail envelopes. Nielsen rigorously controls how the diaries are packaged and delivered to the U.S. Post Office for mailing. If you have further questions about an envelope you received from us, please call toll free, 1-800-237-8611.



To join our metered panel

I received a large envelope from Nielsen. Is this legitimate?
Yes, the envelope may have contained either a short survey about television viewing that we would like you to complete and return in the postage-paid envelope, OR the envelope may have contained a letter inviting you to participate in the Nielsen television ratings.
What if a Nielsen representative visits my home?

Our Field Representatives are highly trained professionals who want the chance to tell you about the exciting opportunity to participate in the Nielsen ratings. All of our Representatives carry a Nielsen photo ID badge to identify them. If you are unsure about the person at your door, you may call us at 1-800-237-6493.


Especially for college students

Why am I as a college student so important to Nielsen?
Your family was selected to participate in the Nielsen TV Panel. Even though you are currently living away from home you are still part of the family. It is important for you to continue your normal viewing and have it taken into account. Our Nielsen TV Ratings information lets TV, cable networks and local TV stations know how their programming is doing.





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