Bio Label

Clean(er) Label

Clean label is a widely accepted term that is used in the industry, but for which no regulatory definition exists. It often results in the removal or reduction of some ingredients (e.g. no additives, no preservatives, no artificial colours, no artificial flavours,…).

The common conception is that a clean label product should consist of a short and clear list of ‘known’ ingredients. The public opinion around it is continuously evolving and differs significantly between regions and countries. On top of this, clean label is a moving target. At Puratos we therefore find it more appropriate to opt for the term “clean(er) label” as it shows it is not an end state but an ongoing process.

Ingredient synergies

Puratos has a huge heritage of products that have been successful for decades already. Like S500, that is known as the best bread improver. For these products we offer our standard range, and clean(er) label alternatives. Every new product however is by definition being formulated in such way that it is as clean as possible right from the start.